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About Us

Why should a steakhouse’s beef be saved for one special evening? Good Beef was born in Ankara in 2017 to serve steakhouse-grade beef inside a fast, accessible and controlled fast-casual system.

Two guests sharing their meal in the red-walled Good Beef dining room

The Story

How Good Beef began

Good Beef was founded in Ankara in 2017 on the idea that good beef should not belong only to special occasions. The aim was to bring quality beef, practical service and a fair price to the same table.

Today the brand operates under Erpol Gıda Sanayi Ticaret Ltd. Şti., in mall and street formats across Ankara, Zonguldak, Düzce and Moscow.

Founder & Managing Director
Burak Can Polat

Operating company: Erpol Gıda Sanayi Ticaret Ltd. Şti.

The System

How we work

We prepare our patties from 100% beef short rib and deliver meat products to our branches under defined kitchen and quality standards. All beef — including T-Bone, Dallas and New York Steak — goes through controlled preparation; branches are audited regularly and our teams receive repeated hygiene training.

100% Beef Short Rib

Our patties are made only from beef short rib; no other meat or additive is mixed in.

Central Preparation and Control

Meat products are prepared centrally to defined kitchen and quality standards and delivered to branches.

Controlled Storage and Dispatch

Cold chain, packaging and transport follow defined rules; every batch is traceable.

Regular Branch Audits

Our branches are audited periodically; our teams receive repeated hygiene training.

The Journey

Our growth journey

Good Beef grows at the pace its standards can keep.

2017
Founded

The Good Beef brand is founded in Ankara under Erpol Gıda.

First step
Beşevler

The first street operation opens in Beşevler — which also becomes the brand’s proving ground.

Regional
Esas 67 Burda

Esas 67 Burda in Zonguldak brings the first regional mall experience.

Scale
Velux and selective mall growth

Velux and selected mall locations scale the model across formats — today, eight branches in four cities.

Today
Moscow

Our first international branch opened in Moscow; the Good Beef standard now runs with the same discipline in two countries.

Black-gloved hands holding a double black-bun burger topped with a pastrami flag

Identity

The Good Beef way

Good Beef, Good People.

İyiyse bizdendir.

Good Beef Homemade.

Why the black gloves?

Black-glove service protects the juices of the product while keeping our guests’ hands clean. Thanks to our special cooking methods, the juice and flavour stay locked inside the meat.

Registered

A registered brand, documented quality

The Good Beef, Good People emblem is our registered trademark, and our meat is selected with care under veterinary supervision.

Good Beef, Good People — the registered trademark emblem
Our registered trademark emblem
Good Beef quality seal: our meat is selected with care under veterinary supervision
Meat selected with care under veterinary supervision · 100% local burger & steak